History of Breuning GmbH
1927
Foundation by Franz Breuning
1939
Breuning employs more than 80 employees in the field of classic jewellery
production of a high technical and quality level
1967
Rolf Breuning takes over the company from his father
1977
Breuning celebrates its 50 year anniversary and with more than 600
employees is one of the largest german jewellery manufactures
1989
Marcus Breuning takes over the management of the company in the third
family generation
1992
Establishment of the Breuning production plant in Bangkok, Thailand,
now with 550 employees
2007
Today Breuning has 300 employees in Pforzheim and 550 employees in
the Thailand production facilities where production takes place according
to german quality standards (ISO) Marcus Breuning continues the company's
successful tradition of producing unmistakable wedding ring and jewellery
designs with quality, expertise and high-tech.
The Company
Foundation of the jewellery factory in 1927
2000 jewellery models in 3 main collections which are divided into
8 further collections on a seasonal and trade fair-specific basis
1700 jewellery models with annual design change-over or model revision
mode
Market Position
Largest independent jewellery, accessories and wedding
ring producer in europe
innovative and customer-orientated, with high design and production
competence for series and technology processes
International market leader in the mid-price range in the field of
traditional avant garde jewellery
Leading in quality (Q1, ISO), design and jewellery technology.
World-wide unique special machine park
Largest jewellery collection and specialist retailer selection in
Europe with 2000 pieces of jewellery
Logistics and shipping department with service orientated personnel.
Comprehensive range of services for specialist retailers
World-wide sales and distibution structure with qualified sales representatives
Exhibitor at more than 30 international trade fairs
Breuning Product Skills
Professional design and model construction departement
with 35 employees
CAD-design systems
Stereo Lithography/ wax plotters
Dual computer systems - high tech tool construction
Core milling machines
Cutting edge countersinking, erosion and cutting techniques
Proffesional cerntifugal casting processes
Highly qualified specialist buyers in all areas (stones,pearls diamonds,
coloured stones, metals etc)
Sales organisation & distribution structures
Our Breuning international team of sales representatives
consists of 40 experts in jewellery and wedding rings.
Marketing & Advertising
Launch of jewellery and wedding ring collections at
least 7 times a year
Company magazine at least 4 times per year
Catalogues, folders, flyers
Sales promotion and BTL activities
Training, decor competitions etc.
Sales promotion materials
Special campaigns (promotions) with jewellery shops, PR events in
the framework of trade fairs, PR releases (B2C and B2B) 3 to 12 issues
per quarter
Advertising campaigns in popular and specialst magazines
30 international trade fairs, exhibitions, events, regular customer
surveys (success and communication tests)
